You know $9.99 is just $10. You know the trick. It still works on you. That is not a failure of willpower. It is how the brain handles numbers.
#PricingPsychology #BehavioralEconomics #ConsumerBehavior
https://econopass.com/reason-prices-ending-in-99-still-work-on-you-even-when-you-know/



























